The Border Collie Society of America embroidery design is a circular logo, approximately 2" wide by 1.8" high, which contains 8,351 stitches (see image below.)  The design takes about 15 minutes to run on an embroidery machine.  The BCSA board has determined the colors, size and location of the embellishment.  The colors of the design may vary according to the color of the item you are purchasing.  Most apparel items will have the embroidery on the left chest.  Bags and similar products will have the design placed on the most visible area (typically a pocket.)  All promotional items are pre-imprinted with logos.  Special orders may be placed with extended lead times.